Amazon Prime Video - TNF Tailgate Tour

The Ask

With the announcement of Amazon’s acquiring of the rights to Thursday Night Football on Prime Video, we set out on a 4-city tour around the country to celebrate the launch in cities that embrace football at its core. Targeting each city’s unique influencer scene, we organically created a space for football fans to come together and tailgate all while pushing the new partnership of TNF on PV with customized merchandise, engaging programming, and the best DJs in the city.