Netflix - Prop Drop
Client
Netflix
Agency
Cash Studios
Role
Producer
Prop Drop was Netflix's way of saying thanks to their fans. A capsule collection of limited edition props from their biggest shows, available to the public for the first time, for free.
Cash Studio was enlisted to lead the creative charge on Netflix’s campaign to celebrate and thank their loyal fans. Our role encompassed managing the holistic project, operating as a creative arm of the Netflix internal team. We owned everything from initial concepting to identity design, copywriting, Creative Direction of the photo/video production and more.
Prop Drop was recognized by Ad Age as the ‘Creative Pick of the Day’
