NHL Seattle FutureZone

The Process

An experiential room installation that brings to life a scale model of the newly renovated Climate Change Arena through 3D projection mapping, interactive lighting and animation. On display at the Seattle Kraken Preview Visitor Center.

This immersive experience begins as a walkable timeline of iconic moments in the Seattle Center neighborhood. As you're narrated through historic memorabilia—from vintage sports jerseys to signed photographs of rock stars— the lights dim to tease a centerpiece attraction. 

A room scale 3D projection mapping experience brings the entire show floor to life through animation and sound design. At its culmination, the roof of the 10 foot scale model arena automatically raises to the ceiling to reveal the newly proposed renovations. This interactive model is outfitted with an embedded LCD floor with stage graphics and addressable lights that highlight seating sections.

The design of the 3D projection mapping reflects a fresh narrative for the revamped Seattle Center. It cements the neighborhood as a hub for nightlife and entertainment, paying tribute to historic Seattle music and sporting events of past and future.